Notes
Slide Show
Outline
1
Florida Association of Realtors®
Auction Marketing Council
  • Auction Property in MLS


  • Ben Anderson, Emerald Coast Association of REALTORS®
2
Available Options
  • Include property under an existing MLS category


  • Create a separate Auction Information Exchange (AIE)
3
Using Existing MLS Structure
  • Advantages
    • Less work for MLS governing body
    • Better exposure to listings
    • Less cost for system changes


  • Disadvantages
    • Difficultly conforming to price, compensation, and offering requirements
    • Inability to accurately describe the event
    • Negative perception by agents when auction listings show up in search results


4
Auction Information Exchanges
  • Advantages
    • Not subject to compensation requirements
    • New profile sheet customized for auctions


  • Disadvantages
    • Requires work to change governing structure and profile sheets
    • May be costly to implement by MLS vendor
    • Separate database to search
5
AIE Considerations
  • Working with MLS Governance –
  • NAR guidelines on Information Exchanges:


    • Handbook on Multiple Listing Policy Statement 7.33


    • Suggested Rules and Regulations Section 1, NOTE 3



6
AIE Considerations
  • Non-Realtor® Participation


    • Core and Enhanced Services –
    • NAR Handbook on Multiple Listing Policy Statement 7.57


    • Alternate Fee Structures for AIE
7
AIE Considerations
  • Listing Administration
    • Profile Sheets
      • Property Description
      • Event Information
      • Seller/Listing Information
    • Special Considerations
      • Buyer Registration
      • Licensees as Buyers
      • Multi-Property Auction
    • Disposition of Listings